Digital Campaigns are a Big Plus
CLIENT
Studio Plus, Croatia
YEAR
2021 –
SCOPE
Digital Advertising, Social Media Advertising
TEAM
Ironing Club Inhouse
Studio Plus, a leading custom kitchen retailer, started redefining its online presence by joining the Club.
Sharing a passion for innovative campaigns, we embarked on a journey to cook up digital campaigns that would leave a lasting impression.
The Challenge
The challenge was clear: Studio Plus aimed to transition from saturated traditional advertising channels to a fresh presence in the online world.
Existing customers knew that the competitive edge lay in their adaptability and a team of skilled experts adept at fashioning innovative solutions even for the most modest kitchen spaces.
Yet, a hurdle remained – the imperative to drive new customers to the Showcase Studio, where clients could participate in the design journey of their new kitchens.
The Solution
Our approach is simple: When a product is truly exceptional, it should sell itself after the first interaction.
The initial test of our capabilities was the Black Friday campaign, offering an enticing 50% discount on all warehouse materials, complemented by a personalized kitchen design. Embracing the headline – “50% Discount; 100% Custom Made” – customers emptied the warehouse inventory within ten days.
Following this success, our next move focused on nurturing leads for the latest product line. Introducing a lead magnet – the ‘Kitchen Designer’ tool – we empowered customers to curate their preferred design, materials, and budget range.
Harnessing the reach of Social Media and Google ads, we further amplified foot traffic, driving clients to the Studio Plus Showcase salon.
The Result
The rise in online sales helped Studio Plus penetrate the market in parts of Croatia where they don’t have their stores and, with a coherent marketing campaign aligned on all channels – to become a leader in the category of tailor-made kitchens.
Ironing Club’s strategic approach and simple yet intelligent copywriting, evident in campaigns like the Black Friday blitz, pushed our online sales and grew our reach in Croatia. With their coordination of multi-channel marketing, we’ve risen as leaders in the custom kitchen domain.