Cracking the Rebranding Puzzle
CLIENT
Slove it!, Sweden
YEAR
2022.
SCOPE
Branding, Digital Strategy
TEAM
Ironing Club, 2Dizajnera, Druga smjena
After deciding to split up from their franchiser, our client needed assistance in rebranding their escape room. The time left for them to utilize the franchiser’s visual identity and branding was limited, which meant our solution had to be provided ASAP.
In that short time, we developed a new name, visual identity, and promotional materials – a total rebranding.
The Challenge
When our client decided to part ways with their franchiser, they urgently required a complete rebranding for their escape room. Time was of the essence, as the window to continue using their previous franchiser’s visual identity and branding was rapidly closing.
We conducted thorough market research, created a new name and look, and planned a launch campaign for the fresh brand. For this, we teamed up with “2Dizajnera” for design and “Druga smjena” for strategy and market research.
The Solution
After a few weeks, we created a new name – SLOVE IT!; and a tagline – Escape room for those who love to solve!
We kept a clear and straightforward design, using a similar colour palette and a typography solution, while creating a new campaign for the transition period with a headline – The Fox Has Left The Box (Fox in the Box was the former franchiser).
The Result
After a few weeks, the new rebranding demonstrated a real success. Increased online activities around the rebranding grew the bookings, with the mystery solvers liking the new name and the merch.
The escape room players definitely love to solve.
Ironing Club’s rebranding expertise was a game-changer for our escape room. In a tight timeframe, they gave us ‘SLOVE IT!’ – a name and identity that clicked instantly. Their strategy boosted bookings, and the mystery solvers love our new persona.