Andrej Kajganić

Master of wrinkle-free marketing results and CEO of Ironing Club. When he's not understanding everyone (clients, creatives, and sometimes even himself), he's busy turning marketing crises into opportunities and leading a digital revolution from Zagreb. Economics graduate, marketing wizard, and fluent in both human and business languages. His superpower? Making the complex simple and keeping things running at full steam ahead, just don't ask him about his ironing skills.

It's A Trauma - RODA - Case Study - It's A Respect

RODA — Croatian Civil Society Organization Zagreb, Croatia

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Challenge: Communicate sensitive reproductive rights issues to both public and policymakers.
What we found: The message needed emotional impact without alienating institutional audiences.
What we changed: “It’s a…” concept that subverts baby announcement language to highlight systemic issues.
Outcome: Integrated 360° campaign across digital, OOH, and institutional materials.

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Gone with the wind, or how not to throw your Ads budget out the window

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Let’s face it – burning through your first advertising budget with nothing to show for it is practically a rite of passage for small businesses. The Google Ads dashboard beckons with its promise of customers, you eagerly set up your first campaign, and then… crickets. Or worse, a flurry of clicks from people who have

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How To Write Copy That Sells Without Sounding Desperate

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We’ve all scrolled through our feeds when suddenly accosted by copy so desperate it makes a clingy ex look subtle. “BUY NOW!!!” “LIMITED TIME OFFER!!!” “DON’T MISS OUT!!!” Ah, yes, nothing makes me want to purchase something like digital screaming. If your copy strategy involves the caps lock key and multiple exclamation points, we need

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